and His unborn personhood was witnessed to by John the Baptist, who leapt in the womb at his mother’s greeting of the Theotokos.
An icon of the “Sweet Kissing” (the Theotokos and Christ child embracing) previously adorned some materials of Orthodox Christians for Life in the 90's, and we wanted to capture that imagery in logo form.
Enter the first artist: Matushka Ann Margitich, an iconographer who resides in Northern California with her husband, Fr. Lawrence Margitich. Mat. Ann graciously created an iconographic sketch as the basis for our logo.
We then turned to Rob Lira, a talented professional graphic designer who has created branding and marketing materials for dozens of companies over a 20-year career.
Using Mat. Ann’s sketch as an outline, Rob designed a graphic that he took through more than a dozen revisions, crafting it into the logo you see today.
The image is blue, one of the colors traditionally associated with Orthodox icons of the Theotokos, symbolizing her human nature and purity.